Episode 185 – Promotions: Results and Analysis

In this episode Mark shares details about the recent “A Canadian Werewolf in New York” promotion he ran in March 2021 centered around an International BookBub Deal. He also shares some articles with tips from BookBub and Written Word Media.

Prior to the main content, Mark shares a word about this episode’s sponsor.

You can learn more about how you can get your work distributed to retailers and library systems around the world at

In this episode Mark shares details about his Canadian Werewolf Promo, including the high level strategy used as well as the results.

He splits the intro to the promo and the results between sharing four articles from BookBub and Written Word Media about promotions.

Over all costs for the promotions run were $347.44.

Overall earnings from the promotions were $610.17.

Which resulted in a net gain of $262.73.

Links of Interest:

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By Attribution 3.0

1 thought on “Episode 185 – Promotions: Results and Analysis”

  1. Mark I really like these posts. It is good to know how the full breakdown of a release and promotion cycle works.

    I am curious what the read through is going to be and over all success of the promotion.

    I also have a question in how did you coordinate this? Was it just a lot of excel sheets and calendar marking? Or do you have a checklist when you release new books?

    as always thanks for the wisdom…and I am looking forward to sharing a beer with you once the borders open up again.

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