Mark interviews Dr. Rachel Noorda and Dr. Kathi Inman Berens about the Immersive Media & Books 2020 Consumer Survey conducted by the Panorama Project and Portland State University. Prior to the interview, Mark shares a word from this episode's sponsor (which includes a sample from the first narrator that Mark ever used through Findaway Voices).… Continue reading Episode 191 – Insights from the Immersive Media & Books 2020 Consumer Survey
In this solo episode Mark talks about how authors can get their books into libraries in print, eBook and audiobook format. He covers the topic by discussing the triple A's of: AVAILABILITY, AWARENESS, and ACQUISITION. Pics from a Tomes of Terror: Haunted Bookstores & Libraries event in Hamilton Prior to the main topic of this… Continue reading Episode 99 – Getting Your Book Into Libraries
In this episode, Mark shares audio from the July 19, 2019 Draft2Digital ASK US ANYTHING episode in which Kevin Tumlinson, Dan Wood and Mark answer marketing questions submitted by authors. Topics covered in the Q&A include: How to determine who your target audience is as well as methods to start growing that audienceThe importance of… Continue reading Episode 86 – Draft2Digital Ask Us Anything: Marketing Questions – July 2019
Mark interviews Sinead McElhinney, PR Coordinator on the Communications team from Rakuten Kobo in Toronto, Ontario about some interesting reading data that Kobo released near the end of 2017. They discuss the analysis of reading data, understanding core eBook readers better, as well as some of Sinead’s favorite things about her role in the book… Continue reading Episode 003 – Reading Data with Sinead McElhinney from Kobo
