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Episode 150 – Anatomy of a Book Launch

Mark Leslie

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In this episode, Mark shares the details of a recent book launch, including the series re-branding, the promotion efforts taken in the metadata, the third party promotion sites used, and also shares the good, the bad, and the ugly of the results.

Prior to his personal update and the main content, Mark shares comments from recent episodes and a word from this episode’s sponsor, Findaway Voices.

You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

In his personal update, Mark shares details about the Kickstarter that he launched on August 25, 2020 called Feed the Obsession, as well as the advice he took from Russell Nohelty (Episode 149’s guest), and what advice he didn’t employ. Mark’s Kickstarter funded in less than 48 hours, and he is now working on the stretch goals.

In his anatomy of a book launch, AKA anatomy of a series re-launch, Mark shares information in the following areas:

  • A Brief history of the stories/books in the “Canadian Werewolf” series
  • Why he went with the re-branding and new covers
  • The actual launch – and multi-product approach he took to release all titles in eBook, Trade Paperback, Hardcover, and Audiobook
The new covers with the re-branding.
  • The Launch related promotions he purchased (including sites like Freebooksy, Fussy Librarian, and others)
  • Goals and disclaimers about his expectations for the promo and short-term VS long-term
Results from day one of promos – Freebooksy
  • Results so far (1 week and 2 days in)
Misc screen shots of various results of promo on THIS TIME AROUND
  • Other promotional activities such as a virtual book launch, sending out press releases, and one-sheets to libraries
THIS TIME AROUND (Teaser Video Trailer)

Links of Interest:

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Published by Mark Leslie

Writer, editor and bookseller who haunts Southern Ontario. Craft beer enthusiast. Author of thrillers and horror novels such as A CANADIAN WEREWOLF IN NEW YORK, EVASION and I, DEATH. Also writes a series of stand-alone non-fiction titles exploring ghosts and the paranormal which include HAUNTED HAMILTON, SPOOKY SUDBURY, CREEPY CAPITAL, TOMES OF TERROR, HAUNTED HOSPITALS, and MACABRE MONTREAL. Editor of the anthologies CAMPUS CHILLS, TESSERACTS SIXTEEN, FICTION RIVER: EDITOR'S CHOICE and FICTION RIVER: FEEL THE FEAR.

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