Interview

Episode 286 – Investment, Compromise, and Evolution with Juliette N. Banks

Mark interviews Juliette N. Banks, a bestselling, wide author who writes steamy contemporary and paranormal page-turning romances.

Prior to the interview, Mark shares recent comments, welcomes new patron Dharma Kelleher, and shares a personal update and a word about this episode’s sponsor.

You can learn more about how you can get your audiobooks distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

In their conversation, Mark and Juliette talk about:

  • Juliette always believing that some day she would be a published author, but it was something she never chased
  • Juliette’s marketing background at a book she wrote in 2012 that was published by Random House in 2013
  • The significant and tight Covid related lock-downs in New Zealand
  • Juliette’s adaptation to reading a lot of eBooks during the pandemic
  • The incredibly expensive cost of print books in New Zealand
  • Writing an archangel series and a vampire series
  • Launching her books and reader magnet in Jan and March of 2021
  • Working a full time job squeezed into 4 work days per week while writing all these novels
  • The roughly 200 people Juliette was sharing her works with for free before she even published her first book (and how they’ve maintained their loyalty as readers to this day)
  • Launching a new contemporary billionaire romance series at the beginning of 2022
  • The parallel between the vampire characters and the billionaire characters
  • Training herself to think very American in terms of her largest readership base
  • Calculating the value of going to book signings, particular in the cost of flying from New Zealand to somewhere in the US
  • The process Juliette works on with editing and publishing
  • Having had five BookBubs in 2022
  • The steady stream of releases and the stress that comes from that, particularly when illness like Covid occurs to throw a monkey wrench into it
  • Where Juliette has been focusing in her initial goal to get to the 5 figures she needed in order to quit her corporate job
  • Spending time on learning what she has to do to make her books “BookBub Worthy”
  • Why she doesn’t separate “indie” and “traditional” – you’re competing in a store with suppliers of all sizes
  • The pricing strategy that Juliette uses
  • How only 10 of her books are creating income right now. The other 10 are things like reader magnets
  • The way Juliette plans and maps out her writing business
  • The importance of knowing what your skills and abilities and weaknesses are
  • The value of professional coaches and taking some action upon those meetings/sessions
  • And more…

After the interview, Mark reflects on the investment Juliette made by engaging for a long period and in detail with a group of 200 readers.

Links of Interest:

Juliette N. Banks is a bestselling, wide author who writes steamy contemporary and paranormal page-turning romances with alpha heroes who fall for sassy heroines and a healthy dose of action and suspense.

Juliette has a vast background in consumer marketing and previously published with Random House. She lives in Auckland, New Zealand with Tilly, her Maine Coon kitty, and is now a full-time author.


The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0 

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